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Our Journey

Pilotfish was founded with a simple philosophy - make better gear for the family adventure. Now a global-leisure outdoor-lifestyle brand sold in North America and Europe. Ever evolving we continue to grow with new lifestyle products that stand out from any other through design innovations and value. 

I’ll never create a product that I or my family wouldn’t use ourselves.

— Jake, Founder & Owner

Hold on to what matters most™

"Hold on to what matters most" is more than just a tagline—it's a reminder to cherish the things that truly count in life. At the heart of it all are family and friends, the people who stand by us through every high and low. In a world full of distractions, it's easy to lose sight of what’s really important. But at the end of the day, it's the relationships we build and the moments we share with our loved ones that matter most. Hold on tight to them—they're what make life meaningful.